7 Lessons I Learned From Getting Punched In The Face
A combat-sports essay on humility, discipline, fear, and the strange clarity that arrives when theory meets consequence.
"Writer from Argentina. Occasionally gets punched in the face."
— To My Best Friend with the Palindrome Name

I came to the U.S. at five — Plymouth, then Texas — studied politics at UT Austin and creative writing at the University of Chicago, taught English in Seville, sold enterprise software in Utah and Dublin, and eventually landed in San Francisco, where I've been since 2020.
That path left me fluent in two languages, comfortable in many rooms, and instinctively drawn to the space where different worlds meet. I've spent my career in tech — selling complex B2B solutions across North America, LATAM, and EMEA — with a writer's eye for what actually matters to people.
I build software on the side, train martial arts before work, and still believe a well-constructed sentence can do things a dashboard never will.
A combat-sports essay on humility, discipline, fear, and the strange clarity that arrives when theory meets consequence.
A sharp, personal argument about taste, time, ideology, and the books we choose not to carry with us.
A practical meditation on consistency, attention, voice, and the unromantic work behind becoming a writer.
Extended works of memoir and narrative nonfiction — including excerpts from Moving Targets, a thesis written at the University of Chicago.
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The official home of Peninsula FC — a semi-pro soccer club in the SF Bay Area — with live standings, match results, and team stats.
A podcast and running conversation between two old friends — Bret & Juan. Life, travel, work, Batman, the quest for FatFire, and anything else that comes up. Never actually recorded on a Saturday morning.
Deploys autonomous agents that simulate advanced persistent threats — continuously probing your attack surface the way nation-state actors actually operate.
Competition taught me that showing up matters more than being ready. Soccer, Brazilian jiu-jitsu, boxing — each discipline in its own way demands presence, pattern recognition, and the willingness to be a beginner again.
I bring that same ethos to work: consistency over inspiration, process over outcome. Whether it's a long training block or a large codebase, I've learned to trust the incremental.
Open to interesting projects, collaborations, and the right full-time opportunities in tech.